In order to navigate South East Water through the ever changing digital environment as well as to help the leading water supply company to reduce customer calls and save money as a result, we proposed a new suite of websites including a complete re-design as well as an open source CMS for South East Water’s complete customer network.
As a consequence of the new CMS, South East Water becomes the first utility company in the UK to use an open source CMS for its retail and business platforms. The CMS is Umbraco, a .NET open source cloud CMS built on Microsoft's .NET framework and has a reputation as being a solid solution for small businesses as well as blue chip companies such as Carlsberg, Peugeot, Costa and Heinz.
As spending on digital real estate and marketing grows, clients must adapt their traditional models to make sure that their investment is worthwhile. The fact that the CMS is open source but still one of the most deployed CMS’s on the Microsoft stack proves its worth. With this in our arsenal it allows us to better advise and serve our client’s digital communications within their budget.
Following extensive personas and scenarios as well as content strategy sessions with the client the new platform aims to significantly shorten the digital customer journey whilst always keeping the human need, interaction and emotion at the core.Talk to us
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